Art.Photography.Inspiration

Tuesday, 11 October 2011

Summer with Paez!









It is common knowledge that Latin America is increasingly establishing it’s well earned mark within the international fashion arena and Argentina does not fall short of this reputation. With its mixture of bohemian urban cool and chilled countryside lifestyle combined with the countries cultural roots, the Argentines have developed a classic little piece of their history into an upcoming stylish fashion trend.

Based on the traditional alpargata shoe worn by the gaucho workers since 1830, PAEZ is a lightweight canvas shoe with a leather cushioned insole, light weight foam mid sole and an EVA rubber sole for traction. The canvas is designed to stretch and mould to the shape of your foot within six hours wear, so it is advised to get a pair that fits snug.

Since it’s launch in 2006 PAEZ has become an international hit with shoes flying of the racks in countries such as Hong Kong, Switzerland, Brazil, Italy, Portugal, the US and the UK, to name a few. Even fashion icons such as the Olsen twins have been spotted sporting a pair of these comfortable shoes as well as Local Durban DJ Funky G.

PAEZ made its official launch on South African soil in mid December 2010 after Justine Langford, PAEZ Brand Manager for South Africa, discovered the local shoe wandering the back streets of Buenos Aires during a backpacking trip through the South American continent. They are fast becoming a hit among fashion conscious shoppers country wide with stores in Johannesburg, Pretoria, Cape Town, Stellenbosch, Durban, Pietermaritzburg and Grahamstown.

PAEZ has now launched a range of mid high lace up boots as well as a childrens and babies range which are soon to be seen in stores around South Africa.

Unlike their competitor brands, PAEZ are born and raised in Argentina, making them 100% authentic. They support fair trade restrictions and are manufactured under strict no-sweatshop guidelines as well as ensuring minimal impact on the environment during and after their production process. All their packaging is eco friendly and the shoes come in eco friendly bags. 

To learn more about PAEZ and for stockists details please see www.paezsouthafrica.com  or contact Justine Langford on 0723246194 or email paezsouthafrica@gmail.com


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