New York City-based fashion photographer Jamie Beck, in collaboration with Kevin Burg, a web designer with a background in video and motion graphics, has created a series of gorgeous animated GIFs she calls “cinemagraphs”. A couple of them feature Canadian supermodel Coco Rocha, and these have gained quite a bit of media exposure recently. According to Rocha, cinemagraphs are “more than a photo, but not quite a video”.
Beck says “We feel there are many exciting applications for this type of moving image. There’s movement in everything and by capturing that plus the great things about a still photograph you get to experience what a video has to offer without the time commitment a video requires”.